We estimate future organic sessions from your current traffic and ranking positions using CTR benchmarks by position, apply your conversion and deal assumptions (with optional two-step funnel), layer an optional GEO multiplier for AI-driven discovery, and compare cumulative ramped revenue to your monthly SEO spend.

Healthy programs often land in the hundreds of percent over 12 months once rankings compound, but it varies widely by industry, competition, and starting authority. Use benchmarks as directional context, not guarantees.

Most teams see directional gains in 3–6 months and compounding impact over 6–12 months. Our model uses a ramp curve so revenue does not jump to full value in month one.

Agency retainers commonly range from a few thousand to tens of thousands per month depending on scope, content velocity, and technical depth. Align spend with realistic timelines and competitive intensity.

Often yes over a 12–24 month horizon because organic equity compounds while paid stops when spend stops — but paid can win short-term. We show an Ads-equivalent value to contextualize efficiency.

AI surfaces synthesize trusted sources; brands with strong topical authority can earn incremental discovery. Our optional GEO multiplier approximates that uplift; pair it with traditional SEO for full coverage.

Traffic value estimates what clicks would cost in ads. SEO ROI compares modeled revenue against your actual SEO investment — a business outcome lens, not just media equivalency.

Any model is directional. Accuracy improves when you use real Search Console positions, Analytics sessions, and honest conversion data. Treat outputs as planning inputs, not financial promises. technical SEO audit.