1. Who we are
The Business Rover is an international SEO and AI search optimisation agency. We provide services that include SEO consulting, content production, link building, and AEO/GEO programmes for businesses worldwide. Our registered office is at 99 Pavstos Buzand Street, Yerevan, Armenia.
Throughout this Privacy Policy, "website" refers to www.thebusinessrover.com and any related subdomains we operate. "Services" refers to the marketing, consulting, and reporting activities we deliver to clients. This Privacy Policy applies to information we collect from visitors to our website, prospects who contact us, and clients who engage us.
We act as the data controller for personal information we collect about visitors and prospects. When we process personal information on behalf of a client - for example, lead data captured by a client form we manage - we act as a data processor and the client is the controller. This policy describes the controller activities.
2. Information we collect
We collect personal information in three ways: information you provide directly to us, information we collect automatically as you use the website, and information we receive from third parties such as advertising platforms.
Information you provide directly
When you contact us, request a proposal, book a call, subscribe to our newsletter, or otherwise communicate with us, we collect the information you choose to share. This typically includes your name, business email address, company name, job title, phone number, website URL, the services you are interested in, and the message or details you submit. If you proceed to engage us, we may also collect billing information, contract details, and project-specific data needed to deliver the services.
Information collected automatically
When you visit our website, we automatically collect technical information including your IP address, approximate location derived from that IP, browser type and version, operating system, device type, referring URL, the pages you view, the time and date of your visit, and how you interact with our content. We collect this through standard server logs and through cookies and similar tracking technologies described in section 6.
Information from third parties
We may receive information about you from third parties, including advertising platforms such as LinkedIn, Google, and Meta when you interact with our advertisements; analytics providers; business contact databases used for outreach; and publicly available sources such as your company website, LinkedIn profile, or professional directories. We use this information to qualify prospects and tailor outreach to relevant decision makers.
3. How we use information
We use the personal information we collect for the following purposes:
- To respond to your enquiries, prepare proposals, and arrange discovery calls.
- To deliver the services you have engaged us for, including SEO strategy, content production, link building, reporting, and account management.
- To process invoices and manage the commercial relationship, including legal and tax obligations.
- To send service-related communications such as project updates, contract changes, and security notices.
- To send marketing communications about our services, case studies, and content where you have given consent or where we have a legitimate interest and you have not opted out.
- To measure and improve the performance of our website, marketing campaigns, and services through analytics.
- To run and measure advertising campaigns on platforms including LinkedIn, Google, and Meta, including retargeting based on your previous visits to our website.
- To protect our website, services, and clients from fraud, abuse, and security threats.
- To comply with legal obligations, enforce our terms, and defend our legal rights.
We do not sell your personal information to third parties. We do not use your personal information for automated decision making that produces legal effects or similarly significant effects on you.
4. Legal bases for processing
When the General Data Protection Regulation (GDPR) or similar regional laws apply, we rely on the following legal bases for processing your personal information:
- Contract: when processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
- Legitimate interests: when we have a legitimate business interest such as marketing to business prospects, securing our website, or measuring service performance, and your interests and rights do not override ours.
- Consent: when you have given clear consent for a specific purpose, such as subscribing to a newsletter or accepting non-essential cookies. You may withdraw consent at any time.
- Legal obligation: when processing is required to comply with applicable law, regulation, or a binding request from a competent authority.
7. Advertising and analytics partners
Because this website is used to support advertising campaigns on platforms such as LinkedIn, we want to be explicit about how those partners process information collected through our website.
LinkedIn Insight Tag, Google tags, and Meta Pixel may be installed on our website to measure conversions and to build audiences for retargeting. These tags collect information such as your IP address, browser, page URL, and event data when you interact with our pages and ads. We do not share names, email addresses, or phone numbers with these platforms unless you submit them via a form, in which case they may be hashed and matched server-side for measurement purposes.
Each platform processes this information under its own privacy policy. You can review and adjust your advertising preferences at:
- LinkedIn ad preferences in your LinkedIn account settings.
- Google Ads Settings at adssettings.google.com.
- Meta ad preferences in your Facebook and Instagram account settings.
8. Data retention
We keep personal information only for as long as we need it for the purposes described in this Privacy Policy, or for as long as we are legally required to keep it. The exact retention period depends on the type of information and the context in which we collected it.
Typical retention periods include: enquiry and proposal records for up to 24 months after our last interaction; client project and contract records for up to 7 years after the relationship ends, to meet tax and accounting obligations; marketing list entries until you unsubscribe; and analytics and server logs for up to 26 months. When we no longer need information, we securely delete or anonymise it.
9. Data transfers
The Business Rover is based in Armenia, and we work with clients and service providers around the world. As a result, personal information we collect may be transferred to, processed in, and stored in countries other than the one you live in, including the European Union, the United Kingdom, the United States, and other jurisdictions where our service providers operate.
When we transfer personal information across borders, we take appropriate steps to ensure it remains protected, including by relying on Standard Contractual Clauses or equivalent safeguards where required by applicable law. By using the website or engaging our services, you understand that your information may be processed in countries with different data protection rules than those in your country.
10. How we protect your information
We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration, and disclosure. These include encrypted connections (HTTPS) on the website, access controls on our internal systems, role-based permissions inside our CRM and project tools, and staff training on data handling and security.
No system is completely secure. While we work hard to protect your information, we cannot guarantee absolute security of data transmitted over the internet or stored on our systems. If you believe your interaction with us is no longer secure, or that any personal information may have been compromised, please contact us at hello@thebusinessrover.com.
11. Your rights
Depending on where you live and which laws apply to your personal information, you may have the following rights:
- Right of access: to ask for a copy of the personal information we hold about you.
- Right to rectification: to ask us to correct information that is inaccurate or incomplete.
- Right to erasure: to ask us to delete personal information that we no longer have a lawful basis to keep.
- Right to restrict processing: to ask us to limit how we use your information in certain situations.
- Right to data portability: to ask us to provide certain information in a structured, commonly used, and machine-readable format.
- Right to object: to object to processing based on legitimate interests, including direct marketing.
- Right to withdraw consent: where we rely on consent, to withdraw it at any time without affecting the lawfulness of earlier processing.
- Right to complain: to lodge a complaint with your local data protection authority if you believe we have not handled your information correctly.
To exercise any of these rights, please email hello@thebusinessrover.com. We may need to verify your identity before we can respond, and we will reply within the time required by applicable law. Most requests are free, but we may charge a reasonable fee or refuse a request that is clearly unfounded or excessive.
12. Children's privacy
Our website and services are intended for businesses and the people who work in them. They are not directed at children under the age of 16, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided personal information to us, please contact us and we will delete that information.
13. Third-party websites and services
Our website may include links to third-party websites, tools, and content, such as our scheduling provider Cal.com, social media profiles, and articles we cite in our blog. We do not control these third-party services and are not responsible for their privacy or security practices. When you follow a link to a third-party website, we recommend you review its privacy policy before sharing any personal information.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, the tools we use, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website. We encourage you to review this page periodically.
15. How to contact us
If you have questions about this Privacy Policy or about how we handle your personal information, please reach out by any of the following methods:
- Email: hello@thebusinessrover.com
- Phone: +374 41 51 54 55
- Postal address: The Business Rover, 99 Pavstos Buzand Street, Yerevan, Armenia
We aim to respond to all privacy enquiries within 30 days. If you have not received a response in that time, please follow up by email.