SEO by company stage
Seed to early Series A
Don't over-invest yet. Get the technical foundations right, make sure your site clearly explains your category, publish a small number of high-intent pages (your core use cases and a few comparisons), and make sure AI assistants describe your product accurately. This is also when founder-led content works best. Our startup SEO page covers this stage in more depth.
Series A to B
This is when SEO starts compounding. We build out the bottom of the funnel properly: alternatives and comparison pages, integration pages, industry and use-case pages, and the supporting content that links into them. Links and mentions from the publications your buyers read become a priority. See our SaaS SEO work for how this runs.
Series B and beyond
Scale and structure. Programmatic pages where there's genuine search demand, international SEO, consolidation of the content debt that built up in earlier years, and consistent AI visibility across a wider set of buyer prompts.
Technical issues we fix all the time
- JavaScript-rendered pages that search engines and AI crawlers struggle to read.
- Docs, blog and marketing site split across subdomains with no linking strategy.
- Staging or preview environments getting indexed.
- Pricing, integration and feature pages hidden behind scripts or tabs.
- Site migrations and redesigns that wipe out years of rankings. We plan and protect migrations before launch, not after.
AI visibility for tech buyers
Developers and technical buyers rely on AI assistants more than almost anyone. When someone asks "what's the best tool for X," the answer is shaped by documentation, GitHub, review platforms like G2, community discussions and comparison articles. We track how often your product is named for those prompts, using our own platform PromptRush, and work on the sources that decide it.
Free scan: your rankings and AI visibility
Enter your domain and we send back what is blocking indexation, which bottom-funnel pages your competitors have and you don't, and how assistants describe your product.
Frequently asked questions
When should a startup start investing in SEO?
Once you know your category, your buyer and the problems you solve well enough to write about them precisely. Before that, keep it to foundations.
Is programmatic SEO worth it?
Sometimes. It works when there's real search demand for each page and you have unique data to put on them. Thin template pages usually hurt more than they help.
Can you work with our engineering team?
Yes. We write clear, prioritized tickets and can review pull requests for SEO impact before release.
Do you work with companies outside the Valley?
Yes. See our San Francisco SEO agency page for the wider Bay Area.
Related pages
Get a free SEO + AI visibility audit for your startup
Send us your domain, your category and your stage. We come back with what is worth building now, what can wait until the next round, and how often assistants recommend you today.