How AI assistants decide who to mention
AI answers are built from sources: pages that rank well, listicles and review sites, directories, forums, news coverage and your own site. If those sources describe you clearly and consistently, you get mentioned. If they don't mention you, or describe you vaguely, you don't.
So GEO is less about tricks and more about three things:
- Being present in the sources the assistants trust for your category and city.
- Being described clearly so the model understands what you do, who you serve and where.
- Having pages built to be quoted: direct answers, comparisons, specific facts and clean structure.
What we do
Measure first
We track the prompts your buyers actually use across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, using PromptRush, our AI citation tracking platform. You see how often you're mentioned, how often competitors are, and which sources the assistants cite. This is the same measurement layer behind our national GEO services and AEO services.
Fix the sources
We find the pages that assistants cite for your prompts and work to get you on them: industry listicles, directories, review platforms, publications and comparison content.
Fix your own site
We restructure key pages so they answer questions directly, add comparison and use-case pages where they're missing, tighten how your brand and offer are described, and add structured data.
Keep the SEO foundation strong
Most AI answers lean on pages that already rank in Google. GEO without SEO is a short-term play, so we run them together.
Who this is for in Los Angeles
- Local and multi-location businesses that want to be named in "best X in LA" answers.
- DTC and ecommerce brands competing for product recommendations.
- B2B and SaaS companies whose buyers shortlist vendors in ChatGPT before booking demos.
Free AI visibility report for your brand
Enter your domain and we run your category prompts across the major assistants, then send you the mentions, the competitors named instead, and the sources behind each answer.
Frequently asked questions
Is GEO replacing SEO?
No. It sits on top of it. Assistants still pull heavily from pages that rank, so strong SEO makes GEO easier.
How do you measure AI visibility?
Share of mentions and citations across a fixed set of prompts, tracked over time and compared against your competitors.
How fast does it work?
It varies by category. Once you appear in the sources an assistant relies on, mentions can shift within weeks. Categories with heavy competition take longer.
Do we need new content?
Usually some, mostly comparison, use-case and direct-answer pages. We also rework existing pages rather than just adding more.
Related pages
See how AI assistants talk about your brand. Get a free AI visibility report.
Send us your domain and the two or three competitors you keep losing to. We run your category prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews and show you who gets named, who gets cited, and which sources decide it.