How AI assistants decide who to mention
AI answers are built from sources: pages that rank well, listicles and review sites, directories, forums, news coverage and your own site. If those sources describe you clearly and consistently, you get mentioned. If they don't mention you, or describe you vaguely, you don't.
So GEO is less about tricks and more about three things:
- Being present in the sources the assistants trust for your category and city.
- Being described clearly so the model understands what you do, who you serve and where.
- Having pages built to be quoted: direct answers, comparisons, specific facts and clean structure.
What we do
Measure first
We track the prompts your buyers actually use across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, using PromptRush, our AI citation tracking platform. You see how often you're mentioned, how often competitors are, and which sources the assistants cite. This is the same measurement layer behind our national GEO services and AEO services.
Fix the sources
We find the pages that assistants cite for your prompts and work to get you on them: industry listicles, directories, review platforms, publications and comparison content.
Fix your own site
We restructure key pages so they answer questions directly, add comparison and use-case pages where they're missing, tighten how your brand and offer are described, and add structured data.
Keep the SEO foundation strong
Most AI answers lean on pages that already rank in Google. GEO without SEO is a short-term play, so we run them together.
GEO, AEO and AI SEO: what we actually mean
People search for this service under three names. GEO (generative engine optimization) is about being included in AI-generated answers. AEO (answer engine optimization) is about being the answer to specific questions, including in Google AI Overviews. AI SEO is the umbrella most agencies use. We treat them as one program: find the prompts your buyers in Los Angeles use, measure how often each assistant names you, then fix the sources those answers draw from. Our national AI SEO agency page covers the method in full, and our list of the best AEO and GEO agencies and tools shows the alternatives.
Who this is for in Los Angeles
- Local and multi-location businesses that want to be named in "best X in LA" answers.
- DTC and ecommerce brands competing for product recommendations.
- B2B and SaaS companies whose buyers shortlist vendors in ChatGPT before booking demos.
- DTC brands, law firms, healthcare providers and entertainment-adjacent businesses that see competitors named in AI answers and not themselves.
In every case the first step is the same: a free scan that shows exactly which prompts mention you, which do not, and who gets named instead. Many of these brands are on the Westside; see our Santa Monica SEO company page.
We ran SEO and AI visibility as one program for Renderforest: +34% organic traffic and visibility won on four LLM platforms. For Krisp, a rebuilt page cluster took six #1 US rankings in five months. Both write-ups are on our case studies page. Brands our team has worked with also include Picsart, Sift, Aikido, 5WPR and EasyDMARC.
Free AI visibility report for your brand
Enter your domain and we run your category prompts across the major assistants, then send you the mentions, the competitors named instead, and the sources behind each answer.
Frequently asked questions
Is GEO replacing SEO?
No. It sits on top of it. Assistants still pull heavily from pages that rank, so strong SEO makes GEO easier.
Is GEO the same as SEO?
No, but they share most of the inputs. AI assistants cite pages that already rank well, are clearly structured and are mentioned on third-party sites. GEO adds prompt tracking, entity work and brand-mention building on top of a solid SEO base.
How do you measure AI visibility?
With PromptRush, our own tracking platform. It runs your buyers' prompts across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews and reports mentions, citations and share of voice against competitors, weekly.
How fast does it work?
It varies by category. Once you appear in the sources an assistant relies on, mentions can shift within weeks. Categories with heavy competition take longer.
Do we need new content?
Usually some, mostly comparison, use-case and direct-answer pages. We also rework existing pages rather than just adding more.
Related pages
See how AI assistants talk about your brand. Get a free AI visibility report.
Send us your domain and the two or three competitors you keep losing to. We run your category prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews and show you who gets named, who gets cited, and which sources decide it.