About Krisp
Krisp is an AI-powered meeting assistant focused on noise cancellation, transcription, recording, meeting notes, and productivity. The commercial opportunity was concentrated in a small group of highly competitive AI meeting searches.
SaaS · AI Meeting Tools · Dec 2024 - Apr 2025
How Krisp Captured Top Rankings for AI Meeting Tools
A focused organic strategy moved Krisp to number one for the most competitive AI meeting keywords and turned that visibility into an 81% increase in signups.
Verified · Google Search Console + Ahrefs
+108%Organic traffic
+81%Organic signups
6 × #1Top USA rankings
5 moTime to results
Services Delivered
SEO optimizationOn-page optimizationRank monitoringContent strategyLink buildingURL migration
The Challenge
Krisp was indexing at positions two and three for its highest-value commercial keywords, while the AI Meeting Note Taker page had not broken into the top ten. The brand was visible, but not capturing the traffic. For high-intent terms, the click gap between first and second place compounds directly into lost signups every month.
The Outcome
Krisp reached number one for six USA keywords across AI meeting assistant, transcription, recording, and note-taking searches. Organic traffic grew 108%, while organic signups rose 81%. Signup growth outpaced traffic growth on three of the four priority pages.
Our Approach
Four Workstreams Focused on One Category
Every workstream pointed at the same goal: win AI meeting search and convert the added visibility into product signups.
Priority page optimization
We completed a full on-page audit across four commercial pages, covering content, keyword structure, metadata, schema, and internal linking. We also managed the Note Taker URL migration to preserve authority.
Keyword-optimized content
Each page was rewritten to category-leader depth with real use cases, clear product positioning, and the content structure Google rewards.
Internal linking and authoritative backlinks
We compounded authority across the AI meeting cluster through coordinated internal links and targeted outreach to trusted productivity and SaaS publications.
Continuous performance monitoring
We tracked rankings weekly and analyzed traffic and signup data by page, enabling fast iteration as positions shifted.
Results
Traffic and Signup Growth by Priority Page
The Meeting Recorder page produced the largest traffic gain, while the AI Note Taker page delivered the strongest signup uplift.
Meeting Recorder
Signups+311%
Traffic+95%
AI Note Taker
Signups+103%
Traffic+85%
AI Meeting Assistant
Signups+43%
Traffic+55%
Meeting Transcription
Signups+21%
Traffic+27%
Keyword Position Changes - USA
| Keyword | Before | After |
|---|---|---|
| AI Meeting Assistant | #2 | #1 |
| Free AI Meeting Assistant | #3 | #1 |
| Meeting Transcription | #3 | #1 |
| AI Meeting Transcription | #2 | #1 |
| Free Meeting Transcription AI | #2 | #1 |
| Meeting Recording | #3 | #1 |
| Meeting Transcription App | #9 | #2 |
| AI Meeting Note Taker | #9 | #2 |
| Free AI Meeting Note Taker | #6 | #1 |
| AI Meeting Notes | #12 | #8 |
| Meeting Notes App | #39 | #8 |
Why It Worked
Tight category focus
Every workstream pointed at AI meeting search. No effort was diluted across unrelated site sections.
Pages built to convert, not just rank
Content was shaped around what buyers need when evaluating AI meeting tools, helping signup growth outpace traffic on three priority pages.
Authority compounded across the cluster
Treating four pages as one connected cluster allowed shared relevance and link equity to reinforce every priority page.
Data sourced from Google Search Console and Ahrefs.
Frequently Asked Questions
How the Krisp campaign was measured, prioritized, and turned into signup growth.
