See all our Los Angeles SEO services.
Where ecommerce SEO usually breaks
- Category pages with no content. Collection pages are where most commercial searches land, and they're often a grid of products with no text, no internal links and duplicate titles.
- Faceted navigation. Filters for size, color and price can create thousands of crawlable URLs that waste crawl budget and split rankings.
- Duplicate product URLs. Shopify, for example, can expose the same product under multiple collection paths. Canonicals need to be right.
- Thin product descriptions copied from suppliers or shared across variants.
- Out-of-stock and discontinued products that get deleted and take their rankings with them.
What we do
Technical cleanup
Crawl control for filters and parameters, canonical rules, pagination, site speed, structured data for products, reviews and breadcrumbs, and clean handling of discontinued items. The full method is on our national ecommerce SEO services page.
Category and product page optimization
We write category page copy that targets the commercial terms buyers use, build internal linking between related collections, and improve product page templates so every product has unique, useful content.
Content that captures earlier searches
Buyer guides, comparisons and "best X for Y" pages that rank for the research phase and send shoppers to the right collection.
AI shopping visibility
ChatGPT and Google AI now recommend products directly. We track whether your brand shows up for the product prompts that matter and work on the reviews, listings and publications those answers pull from.
Platforms we work on
Shopify and Shopify Plus
Collection page architecture, duplicate product URLs, filter handling, app bloat and speed. See Shopify SEO services.
BigCommerce
Faceted navigation and category depth, which is where most BigCommerce stores lose crawl budget. See BigCommerce SEO services.
WooCommerce
Plugin bloat, slow category pages and duplicate URLs from tags, attributes and filters. We clean up what gets indexed, fix templates and speed, and set up product and review structured data properly.
Magento and Adobe Commerce
Layered navigation, URL rewrites and large catalogs. See Magento SEO services.
Headless and custom builds
Rendering, canonical logic and internationalization. We either implement changes directly with access or write clear tickets for your developers.
Amazon
For brands that sell on both, we align the two. See Amazon marketplace SEO.
LA ecommerce categories we know well
Fashion and streetwear, beauty and skincare, supplements and wellness, home and furniture, and specialty food. These are the categories where LA brands sell nationally, where Amazon and marketplaces are the real competitor, and where AI shopping answers are starting to shape the shortlist. Our national ecommerce SEO page and our comparison of ecommerce SEO agencies go deeper.
Brands our team has worked with include Picsart, Krisp, Sift, Aikido, 5WPR, EasyDMARC and Renderforest. Two programs have published numbers: Krisp (+108% organic traffic, +81% organic signups) and Renderforest (+34% organic traffic, visibility won on four LLM platforms). Full write-ups are on our case studies page.
Free scan: your store's search and AI visibility
Enter your store URL and we send back the crawl and indexation problems we find, the category terms you are missing, and whether AI shopping answers recommend your products.
Frequently asked questions
Is Shopify good for SEO?
Yes, with some known limits, such as fixed URL structures and duplicate collection paths. Most can be worked around with the right setup.
Should we optimize category pages or product pages first?
Usually category pages. They target higher-volume commercial terms and pass authority to products.
What should we do with out-of-stock products?
Keep the page live if the product is coming back. If it's gone for good, redirect to the closest alternative or category instead of deleting it.
Do ecommerce brands need a blog?
Only if it targets real searches that lead to purchases. Buyer guides and comparisons work. Generic lifestyle posts usually don't.
Do you work with Los Angeles ecommerce brands that sell nationally?
Yes, most do. Being based in LA does not change the SEO plan much; it changes who we meet in person, and it matters for brands that also have LA stores or showrooms.
Do you also do ecommerce SEO in San Francisco?
Yes, see ecommerce SEO in San Francisco.
Related pages
Get a free ecommerce SEO audit for your store
Send us your store URL and your top three collections. We come back with the technical issues splitting your rankings, the category terms you are not competing for, and what we would fix in the first month.