Where ecommerce SEO usually breaks
- Category pages with no content. Collection pages are where most commercial searches land, and they're often a grid of products with no text, no internal links and duplicate titles.
- Faceted navigation. Filters for size, color and price can create thousands of crawlable URLs that waste crawl budget and split rankings.
- Duplicate product URLs. Shopify, for example, can expose the same product under multiple collection paths. Canonicals need to be right.
- Thin product descriptions copied from suppliers or shared across variants.
- Out-of-stock and discontinued products that get deleted and take their rankings with them.
What we do
Technical cleanup
Crawl control for filters and parameters, canonical rules, pagination, site speed, structured data for products, reviews and breadcrumbs, and clean handling of discontinued items. The full method is on our national ecommerce SEO services page.
Category and product page optimization
We write category page copy that targets the commercial terms buyers use, build internal linking between related collections, and improve product page templates so every product has unique, useful content.
Content that captures earlier searches
Buyer guides, comparisons and "best X for Y" pages that rank for the research phase and send shoppers to the right collection.
AI shopping visibility
ChatGPT and Google AI now recommend products directly. We track whether your brand shows up for the product prompts that matter and work on the reviews, listings and publications those answers pull from.
Platforms
Shopify, Shopify Plus, WooCommerce, BigCommerce and Magento. We either implement changes directly with access or write clear tickets for your developers. Platform-specific detail lives on our Shopify SEO services, BigCommerce SEO services and Magento SEO services pages.
Free scan: your store's search and AI visibility
Enter your store URL and we send back the crawl and indexation problems we find, the category terms you are missing, and whether AI shopping answers recommend your products.
Frequently asked questions
Is Shopify good for SEO?
Yes, with some known limits, such as fixed URL structures and duplicate collection paths. Most can be worked around with the right setup.
Should we optimize category pages or product pages first?
Usually category pages. They target higher-volume commercial terms and pass authority to products.
What should we do with out-of-stock products?
Keep the page live if the product is coming back. If it's gone for good, redirect to the closest alternative or category instead of deleting it.
Do ecommerce brands need a blog?
Only if it targets real searches that lead to purchases. Buyer guides and comparisons work. Generic lifestyle posts usually don't.
Related pages
Get a free ecommerce SEO audit for your store
Send us your store URL and your top three collections. We come back with the technical issues splitting your rankings, the category terms you are not competing for, and what we would fix in the first month.