Our approach

People use social platforms as search engines for ideas, products and local places. We optimize your content to be found there and in Google.

The Business Rover SEO team collaborating on organic search strategy for clients
Strategy backed by results.

We find the phrases people type into each platform for your category, using search suggestions and top results.

  • Keywords work differently on each platform

    Pinterest rewards descriptive pin and board text. TikTok reads captions, on-screen text and speech. Instagram uses names, captions and alt text.

  • Posting without a search plan

    Content planned only for the feed disappears in a day. Content planned around searches keeps earning views.

  • Profiles that say nothing

    Names, bios and board titles are searchable fields. Vague ones waste them.

  • No link back to your site

    Social traffic that never reaches your site cannot become leads or sales.

Is This a Fit

Probably not a fit: You want influencer deals or paid social You need daily community management

Good fit

You sell visual or lifestyle products

You sell visual or lifestyle products, or local services

Good fit

You already post

You already post and want it to work harder

Good fit

You want social content to support organic search

You want social content to support organic search

See what we would fix first on your site

Free · Reviewed by our team · No obligation

  • Free
  • No obligation
  • Team reviewed

Prefer to talk? Chat on WhatsApp | Call +1 628 946 8917 | Book a 30 min call

or talk to us

Our Process

How to Get Started

STEP 1

Audit profiles and top content

Audit profiles and top content

STEP 2

Research platform search terms

Research platform search terms

STEP 3

Set up profiles and a

Set up profiles and a content system

STEP 4

Review search-driven views monthly

Review search-driven views monthly

Frequently Asked Questions

Common questions about Pinterest, TikTok and Instagram SEO.

Instagram has said that keywords in captions and alt text help content appear in search, and that public posts can appear in Google results.
Free proposal · No obligation

Free Scan: Your Visibility in Google and AI Search

See where you rank in Google and whether ChatGPT, Perplexity, and AI Overviews mention your brand.

Free · Reviewed by our team · No obligation

  • Free
  • No obligation
  • Team reviewed

Prefer to talk? Chat on WhatsApp | Call +1 628 946 8917 | Book a 30 min call

or talk to us

FREE SNAPSHOT

Where does your site stand in Google and AI search?